strategy. creativity. technology. analytics.
Wake Up to Better Open Rate,
Click Through, and App Rates.
We develop content and creative that will best resonate with a brand’s specific audience and drive results – whether the goal is transactions, engagement, or other KPIs.
We are able to optimize the product, message, and content recommendations. This may include using purchase history and browsing trends to suggest additional products or showing articles and web pages based on customer interests.
Using a quantified framework, we are able to perform a platform-agnostic assessment and provide platform recommendations based on our clients’ business goals and email program maturity. Once we’ve identified the best platform for a client’s specific needs, we design a solution for platform implementation. Our process provides for seamless integration with existing technology (such as customer relationship management platforms, web analytics tools, and more) to assess relevant content and define events that would trigger emails optimized to the right customers.
Our team of email experts is fluent in a variety of email services platforms and can build and execute campaigns against a strategic roadmap. When taking on program execution, we first do a full audit of a brand’s existing email program. These findings influence process optimizations for building emails, determining audience segments and content, and reporting campaign and segment performance to ensure our client is set up for success from a strategic and tactical standpoint.
Following a program’s launch, we leverage a solid framework across the entire customer journey to measure its performance. This feedback loop enables us to continually adjust and optimize content and strategy to increase conversions and meet our client’s goals.